![]() While he thought the spot was great and witnessed it become a pop culture staple, he couldn’t have predicted it would still be discussed nearly three decades later. Now retired in Phoenix, Pitzel had fond memories of working on that project-his kids appear in the commercial and played one-on-one with Jordan during takes. If we’d just done it with the ‘Jungle Book’ music, it would have been a cute little spot, but it never would have resonated like it did.” “As it turned out, it was way better that I wrote the song because that’s what people remember. “I heard that instrumental opening that I’m like, ‘Oh, my God. He settled on a melody the next day with the music and singing all performed by session singers. He jotted down the lyrics for the jingle on a paper tablecloth, and then faxed a few music production houses while still at the restaurant. With the season scheduled to start soon and the agency unsure of the next move, Pitzel went to a favorite restaurant where he frequently brainstormed. ![]()
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